The Hidden Cost of Incontinence

If you suffer from a leaky bladder, you are not alone. Approximately 1 in 3 women struggles with stress urinary incontinence (SUI) at some point in their life. And even more shocking, only one-third of those women seek treatment through their doctors. So how are these women treating their leaky bladders and what is the cost of incontinence?

Understanding the cost of incontinence symptoms

cost of incontinence

The most common products for managing incontinence are pads, ranging from panty liners for small leaks to absorbent pads and briefs for more severe bladder leakage. But there are other factors involved in calculating the cost of incontinence.

An NIH study showed whether you’re tackling incontinence care for yourself or a loved one, women spend an average of $750 annually for out-of-pocket incontinence management. The women in the study averaged three leaks per day and reported a decreased quality of life.

According to the research, the minimum spent on managing incontinence is $14 per week. At first, cheap incontinence pads seem cheaper than seeking medical treatment or surgery. But as women age, the frequency and severity of leaks increases, and so does the cost of managing incontinence.

Women who struggle with incontinence reported additional loads of laundry and dry-cleaning each week. And for those with both SUI and urge urinary incontinence, costs were 80% higher for mixed incontinence compared with only SUI. Most women were unaware of how the increasing cost of incontinence was affecting their quality of life.

definition of incontinence and how to fix it

QUIZ: How BAD is Your Incontinence?

How do you compare to the thousands of women who have taken this quiz?   Provide your email to view your score and get $25 off ELITONE. Opt out any time.

Management costs v. treatment costs

Patients were also asked about the willingness to pay for improving their incontinence care. They were given a scenario: if they were to be offered a new treatment that would reduce the number of leaks by 25%, how much would they be willing to pay? Women were willing to pay an average of $31 per month for a 25% reduction, $44 month for 50% reduction, and $118 per month for complete resolution. As expected, women were willing to pay more if there was a higher expectancy for improvement.

While $750 is spent out of pocket annually just on the management of symptoms, women were willing to spend about $1,400 annually for a complete cure. That’s about 1% of their annual income just to manage the symptoms of incontinence, not even heal it. This spending is similar to what women spend on prescription drugs each year.

Not only do the individual costs add up, but in the U.S., the economic price tag of incontinence is more than $20 billion per year. About 63% of that goes toward resources for incontinence management and care. So how would people’s lives improve if they actually used those funds to seek a cure?

Incontinence treatment options

There is hope for women suffering from incontinence, and as with most disorders, the earlier the intervention, the better the recovery rate. Speaking with a medical professional is a wise first step to determine the type and severity of incontinence, plus what treatment fits your situation. Although doing pelvic floor exercises, known as Kegels, is one of the basic recommendations for treatment, here are some other available options:

  • Pelvic floor therapy requires an office visit and builds up the pelvic floor muscles by targeting those muscles.
  • Biofeedback records the power of contractions so patients can know if they are doing Kegels correctly.
  • Vaginal weights are inserted vaginally and help patients identify which pelvic floor muscles to contract.
  • Vaginal E-stim is a probe that’s inserted vaginally and stimulates pelvic floor muscles to contract.
  • Surface E-stim, such as ELITONE, acts similarly to vaginal E-stim but is noninvasive and can be worn under clothing anywhere. It’s also about half the cost that women spend annually on incontinence.
  • Surgery is an invasive and expensive option that involves implanting material to help support the bladder.


As we age, the cost of caring for our incontinence symptoms only increases, so making the effort now to seek treatment makes financial sense in the long run.