Elidah’s Elitone Press Kit

Company Info

Elidah is a medical device company based in Newtown, Connecticut, focused on developing non-invasive, at-home therapies for pelvic floor disorders. The company was founded in 2014 by Gloria Kolb and Eric Kolb, experienced medical device innovators.

With early funding from the National Science Foundation, Elidah developed the Elitone® platform to provide a simple, wearable treatment for urinary incontinence that can be used at home. The company received FDA clearance and launched its first product in 2020, focusing on direct-to-consumer education and access.

In 2023, Elidah introduced Elitone URGE to address symptoms of urgency and overactive bladder (OAB). They introduced Medicare coverage and telehealth access in 2025. In 2026, supported by prior funding from the U.S. Department of Defense, the company expanded into men’s health with the launch of Elitone for Men, designed to help men recover bladder control following prostate surgery.

Elidah’s platform delivers targeted neuromuscular stimulation to both strengthen pelvic floor muscles and, in certain applications, help address symptoms associated with overactive bladder.

Learn more about the company’s story and mission.